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F is for Freedom

Updated: Mar 29, 2019

What is freedom for you?

We started the F word for all the people who are struggling to lose weight, who feel trapped under those excess kilos, who feel restricted by the weight they are carrying, who feel this person they see in a reflection is not really them, that they have lost themselves along the way.

Please know we did not start the F word to subscribe to the thin ideal that floods social media. In fact, we don’t subscribe to that at all. We believe real women and real men are whatever their genetics determine they are- slim or curvy, rubenesque or athletic, hourglass or apple or pear, or whatever other labels are out there. Bodies should be loved and celebrated in the many beautiful shapes they come in. We aren’t suggesting anyone needs to or should lose weight. However, if you have decided that you would like to lose a few kilograms of body weight so you can feel comfortable in your own skin, we want you to feel positive and empowered about it. We want you to choose to lose weight because you love yourself, and not because you hate yourself.

When you finish the F Word, you will have lost body fat. More importantly you will have a new awareness of what healthy eating looks like. Lean meats, fruit, vegetables, good fats, suitable portions, and fresh, minimally processed food. You will feel lighter, clear headed, and really proud of yourself.

Most of all, we hope that you feel free.

Free to eat well without fear of gaining weight. Free to go out with friends and make great choices. Free to get through the day feeling great. Free to get dressed and know you will feel comfortable in your clothes. Free to step out with confidence in yourself.

F is for Freedom.

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